The latvian academy of culture

Requirements for the Acquisition of Credit Points: presence at all practical classes, a passed test at which presence at practical classes is taken into account, as well as the quality of the submitted written work.

Literature:

1. 
   Soloveičiks, S. Mācīsimies ar aizrautību. Rīga: Zvaigzne, 1979.
   
2. 
   Rudīss, G.H. Uz eksāmeniem bez bailēm. Rīga: Zvaigzne, 1985.
   
3. 
   Garleja, R. Studentu zinātniskais darbs, tā īpatnības ekonomikas specialitātēs. Rīga: P.Stučkas LVU, 1987.
   
4. 
   Garleja, R. Studentu zinātniskais darbs, tā īpatnības komerczinībās:Mācību līdzeklis. Rīga: LU, 1992.
   
5. 
   http://www.iss.stthomas.edu/studyguides Study Guides for testing, reading, writing, and classroom participation
   
6. 
   Dechmann, B., Ryffel, Ch. Soziologie im Alltage. Weinheim und Basel.
   
7. 
   Cutlip, Scott M., Center, Allen H., Broom Glen M. Effective Public Relations Prentice Hall, 1994.
   
8. 
   Рейс, Ф. 500 советов студентам. Изд. Юнити, 1996.
   
9. 
   Основы научных исследований. Изд. Высшая школа, 1989.
   
10. 
    Леве, Г. Учимся всю жизнъ. Прогрес, 1983.
    

The Name of the Course: Introduction into Management of Communication Relations (Public Relations).
The Scope of the Course: 32 academic hours

2 credit points. The form of assessment: a test.

The Author of the Course: Ass.Prof. Ojārs Skudra, Dr. hist.

Preconditions for the Acquisition of the Course: Basic knowledge in psychology, sociology, proficiency in foreign languages.

The Contents of the Course: Public Relations are discussed in the introductory course as the basic questions in theory and practical work in public communication relation management. The reasons of creation of PR are clarified with the help of PR materials in the USA. The main attention is paid to the theoretical aspects and those of practical application of modern professional PR as a factor facilitating development and success.

Thematic Planning:

Theme	Week	Type of classes and hours
Periodization of the history of PR in the USA. PR and social sciences. The definitions of PR.	1.	L2
PR and the process of communication. The struggle to attract attention.	2.	L2
Four basic models of practical work in PR.	3.	L2
Work public and target groups in PR.	4.	L2
The influence of the work of PR on the media: models and theories.	5.	L2
The analysis of the resonance of the media.	6.	L2
The structures and contents of images.	7.	L2
The situational model of excellent work in PR.	8.	L2
The model of the process of PR. The strategies and tactics in PR.	9.	L2
The work conception of PR for an organization.	10.	L2
Management of problematic questions.	11.	L2
PR at a crisis situation.	12.	L2
Advertising and marketing of PR.	13.	L2
PR for the product and the individual.	14.	L2
PR in intergovernmental relations.	15.	L2
The codes of ethics in PR.	16.	L2