The importance of mass media

Attraction with Media

• Amongst all the mass media today, TV attracts the largest number of viewers; its audience is greater in size than any of the other media audience. This is because television is able to focus on audience of all age groups, whether literate or illiterate. Television has been used for education and information purposes than for entertainment. There is no doubt about the fact that the technology has given us a main tool in television. It is very powerful mass communication medium.

Attraction with Media

• The Indian model of television programmes are unique as it is expected to pass on the culture from one generation to another. Today Doordarshan is challenging with all cable TV networks in meeting the entertainment needs of the people. Television in India, through its programme presents pictures and view of India’s rich culture. They represent various religion and cultural language and activities of people, belonging to different parts of India and so it reflects the Indian Society.