The history of marketing Formation of marketing and its main stages

1. Production Orientation

This is philosophy that:

1. 
   Concentrates on increasing production
   
2. 
   Controls and reduce costs
   
3. 
   Makes profit through sales volume
   

This was the first era, from mid nineteenth century to 1940s where all the efforts were on producing goods and services. All the efforts were devoted towards high product efficiency, this lead to ignorance of customer needs and wants as companies were into mass production of standard items, thus no choice to customers.

The reasoning behind this philosophy was that the customer would buy whatever goods are available in the market as long as it is reasonable. This era is best epitomized by Henry Ford’s classic statement that his customers could have any color (Model ‘T’ Ford) as long as it was black. This method was more suited to an environment where demand is more than supply.