The history of marketing Formation of marketing and its main stages

2. DEVELOPMENT FORMATION OF MARKETING AND ITS MAIN STAGES

In the course of its development, marketing went through four main stages, each of which corresponds to one or several concepts.

Stage 1:

• 
  production improvement concept;
  
• 
  product improvement concept;
  
• 
  sales concept;
  

Stage 2:

• 
  traditional marketing concept.
  

Stage 3:

• 
  concept of social and ethical marketing.
  

Stage 4:

• 
  interaction marketing concept.
  

In tracing development of marketing there can be four distinct stages that can be identified

Figure: Four stages of marketing

Let us look at each one of them in detail: