The history of marketing Formation of marketing and its main stages

Years	Coception	Lead idea	Main toolkit
the main objective
1860-1920	Production	I produce what I can	Cost, performance	coordination methods, integration and network analysis, marketing mix
1920-1930	Commodity	Production of quality goods	Commodity-policy	production improvement, sales growth, profit maximization
1930-1950	Sales	Development of sales network, sales channels	Sales policy	improvement of consumer properties of goods
1960-1980	Traditional marketing	Produce what the consumer needs	Marketing-mix consumer research	Intensification of sales of goods through marketing efforts to promote and sell goods
1980-1995	Socio-ethical marketing	I produce what the consumer needs, taking into account the requirements of society	Marketing-mix, study of social and environmental conse-quences of the production and consumption of goods and services produced	meeting the needs of the target markets
From 1995 to the present day	Marketing interaction	Produce something that satisfies consumers and business partners	coordination methods, integration and network analysis, marketing mix	meeting the needs of the target markets subject to the saving of human, material, energy and other resources, environmental protection

Marketing is a continually evolving discipline and as such can be one that companies find themselves left very much behind the competition if they stand still for too long. One example of this evolution has been the fundamental changes to the basic Marketing mix. Where once there were 4 Ps to explain the mix, nowadays it is more commonly accepted that a more developed 7 Ps adds a much needed additional layer of depth to the Marketing Mix with some theorists going even going further.

Before we get carried away though what is the Marketing Mix and what is the original 4 Ps principle