The History of Advertising

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THE HISTORY OF ADVERTISING
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· October 2017
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University of Matanzas "Camilo Cienfuegos"
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CD de Monografías 2012 
(c) 2012, Universidad de Matanzas “Camilo Cienfuegos” 
THE HISTORY OF ADVERTISING 
Lic. Daymette Montenegro Morales 
Universidad de Matanzas “Camilo Cienfuegos”, Vía 
Blanca Km.3, Matanzas, Cuba. 
Abstract 
This article is about what advertising is and what was it history as a form of commercial 
mass communication way, designed to promote the sale of a product or service and to 
encourage or persuade. It also includes a brief approach to different periods of 
advertising history. 
Key words:
 advertising, history of advertisements. 

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Introduction 
I believe it is important to understand advertisingto appreciate the reasons for 
advertising’s use in a modern industrialized society. Advertising was spawned by a 
market-driven system and developed in a capitalistic, free enterprise market economy in 
which mass production utilized advertising as an essential tool.
Urbanization, transportation expansion and communication advancements all facilitated 
the use and growth of advertising, the result of which is that advertising is firmly 
entrenched as a business function in different societies with deeply rooted economic and 
cultural foundations. 
Advertising is the result of years of developing in capitalism among it use in mass 
communication media. 
Many authors said that advertising is any paid form of non-personal presentation and 
promotion of ideas, goods or services by an identified sponsor. We can define 
advertising, as a form of commercial mass communication way, designed to promote 
the sale of a product or service, or a message on behalf of an institution, organization, or 
candidate for political office. That implies concepts such as market, publics, sponsors, 
persuasion, products, services, mass communication, etc. 
We can use advertisingto encourage or persuade an audience (viewers, readers or 
listeners) to continue or take some new action.
In this essay, we refer a brief history of commercial advertising.