The dmi guide to ecommerce

What Ecommerce platforms  

are out there?

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EBOOK: THE DMI GUIDE TO ECOMMERCE

 7

Shopify has a general checklist

 for setting up an online store on their site 

and 

an FAQ page

 on adding products and making basic improvements 

to a site. Before adding products, fill out the applicable content pages, 

such as the home page, about us, and contact page. If a blog is going  

to be added, create one or two posts before launching so the blog 

doesn’t look quite as lonely.

Other platforms can work for ecommerce too, like WooCommerce 

(which is a WordPress plugin) or building a site using a custom design 

and process built by a web developer. In most cases, business owners 

can get by with using a pre-made solution that just needs a little 

customization and user set-up time. Squarespace and Wix are two 

other competitors to Shopify that are attempting to make it as easy  

as possible for anyone to build a site. However, unlike Shopify, they  

don’t specialize in ecommerce, so those types of sites may not have  

as many options or specific online shopping customizations available. 

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EBOOK: A HOW-TO GUIDE TO ECOMMERCE

 8

Most entrepreneurs already know what products they want  

to sell online. If you have already decided what you want to offer,  

it’s simply a process of choosing the right layout and options for  

your new site.

Conversely, if you’re not sure what products to offer, this can be  

difficult to pin down. There are some great resources that can  

help you drill down to which type of product is right for you:

 

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From BigCommerce: 

Learn Ways to Find Niche Products and  

Start Selling Online (Get Educated Before You Start) 

 

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From Shopify: 

How to Find a Product to Sell Online

 

 

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From Cloudways: 

43 Top Trending Products to Sell Online At  

Your Ecommerce & Dropshipping Store 

 

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From Oberlo: 

What to Sell Online

There are a few things to consider when it comes to choosing what 

to sell online. First, most owners are more successful when they sell 

something they’re actually interested in or it’s in an industry that they  

are knowledgeable about. If you’re not a scientist, it wouldn’t make 

sense to sell chemical measurement supplies, since that’s not your 

background and you have no experience in terms of what your  

audience is looking for. The other thing to think about is the viability  

of the product online. For instance, if something has an extremely  

high price point, it’s less likely that somebody is going to buy it online.