EBOOK: THE DMI GUIDE TO ECOMMERCE
5
Having a quality ecommerce website that’s easy to use can draw
more customers then attempting to sell products the old-fashioned
way in person or through other communication methods. There
are costs associated with an online storefront, such as hosting and
development, but many ecommerce stores are now built on CMS
(content management system) platforms that are easy to learn.
“Even though it takes significant effort to
get an ecommerce store up and running,
the benefits far outweigh the cost for most
types of businesses”
EBOOK:
A HOW-TO GUIDE TO ECOMMERCE
6
There are several different ecommerce website platforms available
today that make building your own
ecommerce site incredibly
easy. The easiest (and best-known) is probably Shopify, as it
has a simple checkout experience for customers and offers
many layouts for business owners to choose from. Because the
platform is so large, there are also different options available to
owners, such as custom design services or enhanced checkout
experiences.
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