The Business pi answer key

8.6 Case study
 Choosing a franchise
2
1 O 2 E 3 O 4 B 5 E 6 O 7 B 8 E
4
Name of 
franchise
Finnley’s
Toasties
Classic Cotton 
Clothes
Established
2000
1999
1989
Business area
Home care
Convenience 
food
Organic clothing
Franchise fee
£20,000
€
7,500
£18,000
Cost of fi ttings 
and equipment, 
etc.
-
€
60,000
£30,000–£40,000
No. of franchises 300+
530
Almost 100 
Typical 
customers
Disabled and 
older people
Young 
professionals, 
offi ce workers 
and students
People in their 
late twenties or 
thirties
Growth potential High
?
High
6
Opportunities - trends which will help:
Finnley’s:
The growth in the number of senior citizens; people are living longer; more 
people retiring abroad
Toasties:
Continued increase in student numbers
Classic Cotton Clothes:
Growing popularity of clothing produced in environmentally-friendly ways
Threats – trends which may damage the business
Finnley’s:
People are active longer and retire later
Toasties:
Fast food is a highly competitive market
Classic Cotton Clothes:
Weather – more hot summers; climate change

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14
Answer key
Review 1 
(page 30 in the Student’s Book)
1 Living abroad
1
1 d
2 a
3 f
4 b
5 c
6 e
2
1 employer / rent / sign / deposit / landlord / 
bills / notice / move out
2 account / earnings / overdraft / sign up
3 treatment / health / insurance
4 provider / package / top-ups / landline