The Business pi answer key

4.6 Case study
 The English Academy
1
cost, quality of teaching, pleasant learning environment, friendly staff, good 
facilities, good location, good material
2
1 It’s on one of the main streets in the centre of the town.
2 Internet connection is very slow and there aren’t enough computers.
3 One of the receptionists
4 On an industrial estate outside of the town centre.
3
Strengths: 
- good 
location
- spacious facilities – library and computer laboratory
- high standard of teaching
- well-qualifi ed staff
- good 
results
- well-established 
(15 
years)
Weaknesses: 
- needs a facelift – classrooms and corridors are shabby
- not enough seating in the library
- not 
enough 
computers
- slow 
Internet 
connection
- more expensive than new school
- some teachers are not qualifi ed
- receptionists are unfriendly
- old-fashioned teaching material / methods
4
- redecorate the whole school – perhaps getting suggestions from students
- employ new, friendlier receptionists
- get 
more 
computers
- get a faster broadband Internet connection
- get more tables and chairs for the library
- offer discounts to returning students / those who have studied at the 
academy for longer than a year
- make sure only appropriately qualifi ed teachers work at the school
- get teachers to use more up-to-date teaching materials
- rebrand the Academy by giving it a more meaningful name 
5
The students’ examples will probably include local areas. Other ideas 
include:
John Lennon airport, Liverpool / JFK airport (John F. Kennedy), New York.
Many school’s in the UK are named after kings and queens, e.g. Kind 
Edward VII School / Queen Anne’s School. 
St Jame’s Park, London / Gorky Park, Moscow