The Business pi answer key

4
1 Sales manager at DMC Wood
2 June
3 May
4 GTQ 
Luxury 
model
5
1 c) 2 e) 3 a) 4 b) 5 f) 6 d)
3.5 Writing
 Instructions and procedures for an exhibition 
stand
1
1 Students will have their own ideas as to why they would or wouldn’t 
like to attend this convention. Maybe they collect comics, or collect 
something else (coins, stamps, etc.) as a hobby. Maybe they are not 
interested in comics.
2 A convention is a good place to fi nd rare examples of something; to 
network and make contacts with others in the industry. 
2
1 display 
racks
2 video 
screens
3 banners
4 counter
5 groups of tables and chairs
6 a raised fl oor
7 reception 
area
8 pavement 
sign
9 comfortable 
chairs
3
This is a good opportunity for students to come up with their own ideas, e.g. 
for marketing. 
One issue to consider would be the proximity of the stand to competitors 
– is it better to be near them or far away?
A stand can be made to stand out with a gimmick, such as a large model of 
the product; many stands have PowerPoint presentations running, or large 
fl at-screen monitors displaying a product.
4
1 Firstly
2 Secondly 
3 Then
4 Make 
sure
5 Don’t 
forget
6 After 
that
7 Finally
3.6 Case study
 ScotAir
2
cost has fallen; speed of aircraft has increased; security issues; size of 
airports has increased; number of fl ights has increased; number of airlines 
higher, etc.
Flights are getting cheaper, but levels of comfort are getting worse / 
standards are falling.
3
1 How long has Judith worked for EvanAir?
2 How much does she have to pay for her uniform?
3 How long does Robin spend fl ying per day?
4 When did he start work?
5 What type of people could fl y in the past?
6 What’s EvanAir like?
7 What’s important when fl ying?
8 When is most fuel used?
1 19 
months
2 £25 per month
3 12 
hours
4 5 o’clock in the morning
5 rich
6 cheap
7 security
8 take 
off
4
Group A (for starting a budget subsidiary)
Staff: more business, so more money – better for staff
Passengers: more choice and cheaper fl ights which is what the public wants
Environment: people who fl y do not use other forms of transport, e.g. cars
Group B (against starting a budget subsidiary)
Staff: lower salaries
Passengers: time taken to go to the airport and to go to the destination from 
the airport can be long
Environment: short-haul fl ights will damage the environment; noise