The Business pi answer key

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2 d) 3 c) 4 a) 5 h) 6 e) 7 g) 8 f)
7.5 Writing
 Describing figures
1
The line graph shows how (N Tech’s) share prices performed over the last 
year. Other types of graph include bar chart, pie chart and table.
2
1 T
2 F
3 F
4 T
3
1 d) 2 a) 3 b) 4 c) 5 f) 6 e)
4
1 ... because of the rise in sales of digital cameras.
2 ... as a result of the number of countries imposing smoking bans.
3 ... due to more people leading busier lives and having no time to cook.
4 ... because of higher oil prices which resulted in a signifi cant rise in the 
cost of fl ight tickets.
7.6 Case study
 Trading stocks
1
1 Advantages: possibility of a higher return on your investment than fi xed 
interest rates would yield. Long-term shares always outperform infl ation.
Disadvantages: if the companies you have shares in don’t perform well 
or go bankrupt, you could lose a lot or all of your money. Have to invest 
time and effort reading the business press to fi nd out what events could 
affect the share price and react accordingly.
2 and 3 Students will have their own views on these questions.
2
CanGas Corp. 
+ utilities are generally a safe investment
- gas reserves may run low or might run out altogether
Cyberchip Plc 
+ computer sales are generally buoyant
- technology shares have sometimes been described as 
volatile; there was a dot.com crash
Zero Emission Cars + German technology has an excellent reputation
- the market is not yet established for electronic 
vehicles
Feijão Pretos SA 
+ coffee is a popular drink worldwide
- coffee prices are falling
Genezap Inc. 
+ there is a rise in awareness of genetically-modifi ed 
foods
- pressure groups may turn public opinion against GM 
foods

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