The 22 Immutable Laws of Marketing Violate Them at Your Own Risk

About the Authors

Authors Al Reis and Jack Trout are probably the world’s best-known marketing strategists. Their books 

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have been published in fifteen languages and their consulting work has taken them into many of the 

world’s largest corporations in North America, South America, and the Far East.

Credits

Designed by Linda Dingler

Cover design copyright © by One Plus One Studio

A hardcover edition of this book was published in 1993 by 

HarperBusiness, a division of HarperCollins Publishers 

and a paperback edition  of this book was published in 1994 by

 Profile  Business ISBN:  1861976100

 

 

 

 

 

 

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