The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

pens to me; it happens because of me that I was able to start oper-
ating at 10X levels. Someone once said, “No matter where I 
go, there I am.” This little saying suggested to me that I am 
both the problem and the solution. This outlook put me in a 
position of being the cause of the outcomes of my life rather 
than a victim. I didn’t allow myself to blame anyone or any-
thing else as a justifi cation for any hardships I encountered. I 
started to believe that although I may not always have a say 
in what happens to me, I always have a choice about how I 
respond to it. Success isn’t just a “journey,” as countless people 
and books suggest it is; rather, it’s a state—constant or oth-
erwise—over which you have control and responsibility. You 
either create success or you don’t—and it isn’t for whiners, 
crybabies, and victims.
You doubtlessly have gifts you have yet to use—potential 
that remains untapped. You’ve been endowed with a desire 
for greatness and are aware enough to know that there are no 
shortages of success. Increase your responsibility level, assume 
control for everything that happens to you, and live by the 
slogan that nothing happens to you—only because of you! 
And remember, “Don’t be a little bitch.” 
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46
THE 10X RULE
Exercise
What do you want to assume control of in your life?
Success is not something that happens to you; it’s some-
thing that happens 
.
Write three examples when you made success happen, it 
didn’t just happen to you.
What are the four consistent factors in the life of the 
victim?
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