The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

group is ultimately a positive contribution to all people and all groups 
as it provides validation of the possibilities to all. That is why people 
become so inspired when they witness some great victory or 
performance. Seeing success in action invigorates us all and 
reduces our belief that our ability to accomplish something is 
“impossible.” Whether the success is new technology, a medi-
cal breakthrough, a higher score, a faster time, or a new record 
price for a business acquisition—and whether you participated 
or not—achievements like these are a confi rmation that suc-
cess is not in shortage and is entirely possible for anyone.
Erase any concepts you might have that success is lim-
ited only to some and only in certain amounts. You and I can 
get as much as we want—at the same time. The moment you 
start thinking someone else’s gain is your loss, you limit your-
self by thinking in terms of competition and shortages. This is 
the moment when you must discipline your thinking to equate 
any success with the possibilities for more success. Then move 
back to your commitment that success is your ethical duty. 
This will motivate the most creative parts of you to fi nd the 
solution and the way in which you can create original success 
in abundant amounts.
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38
THE 10X RULE
Exercise
Write down an example of shortages of success that you 
have seen.
How are so-called shortages actually created? 
There exist no shortages of success, but what is there 
truly a shortage of?
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