The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

19
Exercise
What is the fi rst reaction that most people—including 
managers—have when they are not hitting their targets?
When you start making excuses for why you aren’t hit-
ting targets, what should that indicate to you?
Fill in the following. The 10X Rule assumes the target is 
never 
. Any target attacked with the right 
in the right 
with 
persistence is 
?
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21
CHAPTER
3
What Is Success?
I 
know I’ve already used the term success several times, but 
let’s clarify what it actually is. It probably means something 
different to you than it does to me. The defi nition really 
depends on where a person is in life or what has his or her 
attention. Success in early childhood might mean receiving an 
allowance for the fi rst time or getting to stay up past one’s 
bedtime. But that would no longer be of interest just a few 
years later, when success in the teen years might mean get-
ting one’s own bedroom, cell phone, or a later curfew. Success 
in your early 20s might mean furnishing your fi rst apartment 
and getting your fi rst promotion. Later on, it might be mar-
riage, kids, more promotions, travel, more money. As you age 
and conditions change, the ways in which you defi ne success 
will transform yet again. When you’re much older, you’re 
likely to fi nd success in good health, family, grandchildren, 
your legacy, and how you will be remembered. Where you are 
in life, the conditions you’re facing, and the situations, events, 
and people on which your attention is most focused will 
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22
THE 10X RULE
infl uence your defi nition of success. Success can be found in 
any number of realms—fi nancial, spiritual, physical, mental, 
emotional, philanthropic, communal, or familial. However, 
wherever you fi nd it, the most crucial things to know about 
success—in order to have it and keep it— are the following:
Success is important.
1. 
Success is your duty.
2. 
There is no shortage of success.
3. 
I will discuss the fi rst point in this chapter, and the other 
two in subsequent chapters.