The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

11. Readily Take Action
This is entirely what this book is about (I hope that much is 
clear by now!). The highly successful take unbelievable amounts 
of action. Regardless of what that action looks like, these 
people rarely do nothing—even when they are on vacation 
(just ask their spouses or families!). Whether it is by way of 
getting others to take action for them, getting attention for their 
products or ideas, or just grinding it out day and night, the 
successful have been consistently taking high levels of action—
before anyone ever heard their names. The unsuccessful talk 
about a plan for action but never quite get around to doing 
what they claim they’re going to do—at least enough to ever 
get what they want. Successful people assume that their future 
achievements rely on investing in actions that may not pay off 
today but that when taken consistently and persistently over 
time will sooner or later bear fruit. 
Massive action is the one thing I know I can depend on 
from myself, even when times are tough. Your ability to take 
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Successful or Unsuccessful? 
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action will be a major factor in determining your potential 
success—and is a discipline that you should spend time on 
daily. It’s not a gift or trait I was “lucky” enough to receive 
or inherit; it’s a habit that must be developed. Laziness and 
lack of action are ethical issues for me. I don’t think it’s right 
or acceptable for me to be lazy. It is not a “character fl aw” 
that’s caused by some invented disease, any more than a highly 
active person is somehow “blessed.” No one is born to sprint 
or run a marathon any more than some people are born to 
take more action than others. Action is necessary in order 
to create success and can be the single defi ning quality that 
will enable you to make the list of successful people. No mat-
ter who you are or what you’ve done in life so far, you can 
develop this habit in order to enhance your success.