The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

The $10,000, Ten-Hour Marketing and Sex
Experiment
 
“In the future, marketing will be like sex: Only the losers pay for it.”
 
This widely circulated statement first appeared in a December 2010 article
in Fast Company magazine. Guess what? The future is here. It may not be
completely for losers, but the role of paid advertising in marketing has long
since changed. The vast majority of case-study subjects I talked with built
their customer base without any paid advertising at all; they did so largely
through word of mouth.