The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future


ALTERNATIVELY,  MAKE  A  BIG  DEAL  ABOUT  OFFERING  NO  GUARANTEE



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The 100 Startup Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (z-lib.org).epub


§
ALTERNATIVELY,  MAKE  A  BIG  DEAL  ABOUT  OFFERING  NO  GUARANTEE
.
Instead  of  providing  an  incredible  guarantee,  provide  no  guarantee—and
make a big deal about this fact. Note that this strategy usually works better
for high-end products. It will likely decrease overall sales but increase the
commitment level from those who do purchase.
Ironically,  people  who  pay  for  high-end  products  tend  to  be  better
customers  all  around.  “Low-paying  buyers  are  the  worst,”  one  business
owner who sold a broad range of products at different prices told me. “We
have far more complaints from people who pay $10 and expect the world
than from those who pay $1,000.” I’ve noticed a similar effect in my own
business,  with  people  buying  the  lower-priced  version  of  something
generating  a  much  higher  rate  of  customer  service  issues  than  those  who
buy the higher-priced version.
The key lesson in all these ideas is to always be experimenting. Try new
things and see what happens.

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