Text 2 broadcasting, radio and television Exercise 1

Clutter – An excessive number of commercials or other non-program elements appearing one right after the other.
Cume – A radio station’s cume is an abbreviation for cumulative audience, or the unduplicated households listening during a specified period of time.
Dead air – Silence on the radio when there is no audible transmission that can be due to either operator error, computer error or an act of nature.
Digital radio – Technology that concerns the transmitting of digital audio and data signals alongside existing AM and FM analog signals, which allows listeners to enjoy CD-quality sound, eliminating the static and hiss associated with analog broadcasts. It also provides a platform for new wireless data services that, combined with display screens on HD Radio-enabled receivers, will deliver a variety of additional information such as song titles, artist names, traffic updates, weather forecasts, sports scores, etc.
FM – A method of impressing data onto an alternating-current (AC) wave by varying the instantaneous frequency of the wave.
High Definition Radio or HD Radio – This is when technology transmits digital audio and data alongside existing AM and FM analog signals. Liquity, the developer of this technology, says HD Radio offers FM Multicasting, or the ability to broadcast multiple program streams over a single FM frequency, with static-free, crystal-clear reception and a variety of data services including text-based information.
Play-by-play announcing – The main sports announcer on a sports event broadcast. Responsible for describing the plays as they happen. Usually works with a color announcer who supplies descriptions, anecdotes and background information during pauses in play.
Streaming – The act of turning audio into digital data and transmitting it over the Internet.