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Index
activity, variations 152–8
actor network 179–80
Adams, John 178
addiction/obsession 13, 14
Adorno, Theodor 107, 109–10, 162, 163
advertising 110–11, 119, 126
agency 165–70
Alexander, Jeffrey C. 21
alienation 159
All in the Family
42
Althusser, Louis 136
Anderson, Benedict 168
Ang, Ien 74, 132
anxiety 165
Appadurai, Arjun 98, 106
Appelby, Sam 58
assimilating 181
audience 121–2, 131; as active 163; as
consumer 176; needs of 16; nomadic
132; as problematic 132
audience research 133; and media
144–5; mediation 134–43; reception
143–4; sociological studies 144–52;
viewers as active 152–8
Australia 179
automobile-refrigerator complex 64
Bakhtin, Mikhail 161, 167, 182
Barnes, Gill Gorell 34
Barrett, Michele 25
Barthes, Roland 22, 136, 180
Bastide, Roger 180
Baudrillard, Jean 57, 75–6, 87, 107,
110, 112–14, 114, 116, 122–3, 125,
181
Baumgartner, M.P. 69–70
Bausinger, Herman 157, 168
Bayley, Stephen 180
BBC 54, 166
Benjamin, Walter 24–5, 29, 41, 54, 181
Berger,
Peter et al.
18
Berman, Marshall 27, 170–1
Bernardes, Jon 32
Bernstein, Basil 49, 110
Betteridge, Jennifer 96
biography of the object 48, 83, 97,
99–101, 129
Birmingham School 136, 137, 142
Boddy, William 99, 101
Born, Georgina 111
Bott, Elizabeth 48
boundary/ies 11, 25, 37
Bourdieu, Pierre 49, 107, 113, 115,
116, 130, 160, 164, 168, 181
Boyd-Barrett, Oliver 91; and Thussu,
D.K. 91
Boyne, Roy and Rattansi, Ali 171
Brazil 128, 180
Brecht, Bertold 161
Brodsly, David 59, 63
Brody, Gene H. and Stoneman, Zolinda
38
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