Task Vocabulary Ex Use the clues to complete the crossword puzzle Across



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Real

Tesco (UK)

Carrefour

Percentage of own-brand food
products now










Company's objective for
percentage of its own-brand food products in its shops in 2-3 years from now










Typical price of a store-brand product as a percentage of the price of a name brand for the same type of product












Ex.2 Match the words to make expressions from paragraphs 4 and 5.
1 banking a) downturn
2 economic b) habits
3 perfect c) timing
4 shopping d) discounters
5 economic e) crisis
6 powerful f) woes


Task 3. Grammar.
Ex 1. Complete this text with the present simple or the present continuous form of the verbs in brackets.
The Google brand grows 1 (grow) rapidly. According to the Millward Brown Brandz report, it holds 2 (hold) first place in the list of top 100 brands. In fact, the IT field dominates 3 (dominate) the top-ten corporate brands. Google operate 4 (operate) websites at many international domains, the most popular being www.google.com. And generates 5 (generate) revenue by providing effective advertising opportunities. Google always focuses 6 (focus) on the user, and consumers usually see 7 (see) Google as quite trustworthy.
Nowadays, companies begin 8 (begin) to recognise that brands are amongst their most valuable assets. They understand that brands become 9 (become) ever more powerful in driving business growth. Strong brands generate 10 (generate) superior returns and protect businesses from risk. Google currently holds 11(hold) the top position, but it has to keep innovating if it wants to remain number one. BlackBerry and Apple are the two fastest-growing brands in the top 100, and China Mobile grows 12 (grow) steadily, too.


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