Tashkent university of information technologies named after muhammad al-kwarizmi abdiyeva saida

Blunt, But With Taste

Guy Kawasaki, Apple's chief evangelist and liaison to the Mac developer community, was working in his cubicle after the Mac was introduced in 1984 when Jobs showed up one day with another guy in tow. Jobs asked Kawasaki for his opinion about a program from a Mac developer called Knoware, which was short for the knowledge software the company made.

"I tell him what I think, which is extremely negative. When I'm done, he turns to the guy. Then he looks back at me. And then he says, 'Guy, this is the CEO of Knoware.'"

At first, Kawasaki says the story illustrates Jobs’ “lack of hesitancy to hang his employees out to dry." Then he says it’s “indicative of Steve in general. If you’re a Steve fan, you say – ‘See, he knew how to cut through all the bullshit. If you’re not a Steve fan, he lacked social graces.’”

"Even though he treated people like this, the reason he got such great people to work there, unlike most bosses, is that he appreciated great work. There are two components to giving employees great feedback. It takes someone who has the taste to know when you did great or lousy, and it takes someone who's blunt enough to tell you. There are plenty of people who don't have taste but are blunt.

"If you wanted to do great work, you can do it at Apple. But there's a cost--public humiliation. Something like this could never have happened at HP. It's contrary to the HP way. On the other hand, you couldn't do your best work at HP because there is no one there to appreciate it. Where would you rather work--Apple or HP?"