Head of the department F.B. Saidova
Card 4
Answer the following questions.
What types of online services do you use? Online banking, Cloud storage, Newsfeeds, Others?
Do you think that online banking (being able to do most of your banking by the Internet and ATM machines) will become popular in all countries? What is a disadvantage of this.
What are the benefits of these services?
How often do you use apps?
Which app do you find most useful? How does it help you?
Give definitions to the following words.
Handy, accurate, secure, efficient, user-friendly, up-to-date, high quality, track, application, security
3. Read and tell the main idea of the text.
Services
Whenever you travel, eat out, stay in a hotel, or go on an excursion, service is always one of the most influential factors determining the enjoyment of your time/experience. Service varies greatly from company to company and from country to country. In general, the better the service provided, the more expensive your experience will be. For example, in ‘high end’ hotels such as Hilton, Hyatt, or Grand Marriott, both the price and the amenities provided will be greater. Such hotels cater to rich or well-to-do clients, often businessmen. ‘Lower end’ hotels and tours may provide fewer amenities, but at a lower price. Accordingly, the customer service will also likely be less personable. This is because of the ‘economic factor’ of customer service. When employees are paid a higher salary, they tend to interact more favorably with customers, since they want to keep their job, and it is expected.
Advertisement as a service
Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones. The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product.
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