Table of contents Executive summary 2

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Marketing Plan

Opportunities
- Strong growth in product sales as service
- No “market leader”

Threats
- Regulation pending for product category in international markets

Marketing Plan

It's important to concentrate on the ideal client when developing a marketing strategy, since the ideal customer is the driving force behind all marketing activities.
As of now, it's tough to determine which platform is most suited for reaching and influencing new clients.
However, given the wide range of ages in the target demographic, it would make sense to target them both online, on the street, and through TV and radio ads.
Businesses may use the platform for free for a limited period of time as part of their marketing strategy, and they would not be charged a fee for bookings made via the site.
Promocodes allow users to save money on the services they choose from the site.
We don't want to convince users that our app is superior since that's not the primary purpose. We don't want to annoy a prospective consumer since a good product will gain popularity as a result of word-of-mouth.
As a result, differentiation from the competition is an essential part of every marketing plan. Customer awareness and the extra advantages given by utilizing Dachabor's service must be promoted extensively in order for Dachabor's name and service offerings to be widely known by the public.
Dachabor should use the following methods to become the best supplier of golf and ski activities travel services:
Establish Dachabor's reputation as a distinct speciality supplier of golf and ski trips. Dachabor's target market will be reached using a variety of marketing communications strategies, including the use of multiple media and the formation of strategic alliances. To encourage repeat business and foster a sense of confidence among travelers, provide them with a level of service that is just unmatched. This will involve prompt follow-up in all stages of the transaction as well as high-quality service at the beginning and end. In order to establish a reputation as a provider of high-end services, aggressively advertise complementary offerings such as fine dining, wine tastings, and sports events.

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