SylbV01-00-00. pmd

Unit III
Seed production and distribution systems in state and central government; seed
supply chain systems – seed production and distribution – planning, organization
and coordination, staffing, assembling of resources; cost of seed production –
overhead charges.
Unit IV
Seed marketing – definition – importance – role of marketing; type of markets – domestic
and global market – problems and perspectives; marketing policies – seed marketing
schemes – marketing channels, responsibilities of dealers – marketing mix.
Unit V
Seed demand forecasting – purpose – methods and techniques; indenting and seed
dispatch procedures and forms – seed store records – maintenance – missing link
in seed supply chain; market intelligence – SWOT analysis; seed cost analysis;
seed pricing – policy – components of seed pricing – factors – local market rate
(LMR) – fixation of procurement and sale price of seed.
VII. Practical
• Data collection on status of Indian and global seed industry;
• Assessing the factors influencing farmers preference and assessment of seed
demand and supply;
• Planning for establishment of small, medium and large seed industry;
• Planning for establishment of seed production and processing unit;
• Economics of seed production – varieties and hybrids;
• Seed pricings and cost analysis;
• Exercise on fixing seed procurement and sale price;
• Study of marketing channels – domestic and international;
• Maintenance of carryover seeds – Assessing risk factors in seed industry and their
management;

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Plant Sciences–Seed Science and Technology
87
• Survey and interaction with seed dealers and distributors;
• Visit to state seed corporations;
• Visit to MNCs and expert discussion;
• Case studies and SWOT analysis;
• Visit to modern seed processing unit and advanced seed storage complex;
• Custom seed production, contract farming and procurement – procedures;
• Planning and preparation of project proposal for setup of a seed industry;
• Final practical examination.