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Block 2: Presentations and marketing



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PG-Syllabi-Vol-01

Block 2:
Presentations and marketing
Unit I:
Special gardens: Special gardens including miniature gardens and
plant stand. Presentations like dish, terrarium, bottle gardens, hanging
baskets, window boxes and Bonsai.


Horticultural Sciences–Floriculture and Landscaping
389
Unit II:
Vertical gardens: Vertical gardens- History, planting material, structures,
containers, substrate, water and nutrient management, supplemental
lighting.
Unit III:
Marketing: Marketing channels, Business models including plant
rentals.
VII. Practical
• Identification of important house plants (2);
• Media and containers (1);
• Propagation (1);
• Cultural operations, maintenance and economics of indoor plants (2);
• Models for Interiorscaping (2);
• Familiarization with different indoor gardens (2);
• Making of terrariums, bottle garden, dish garden and their economics (2);
• Making of vertical gardens and economics (2);
• Exposure visits (2).
VIII. Teaching Methods/ Activities
• Lectures
• Group discussions
• Flip classes
• Assignment and group seminars
• Hands on training of different techniques
• Exposure visits
IX. Learning outcome
After successful completion of this course, the students are expected to develop
• Deep understanding and knowledge of principles affecting indoor cultivation
including vertical gardens
• Develop required skills in interiorscaping
• Develop required entrepreneurial acumen
X. Suggested Reading
Barbara P. 2005. 
The Complete Houseplant Survival Manual
. Storey Publ., New Adams.
Randhawa GS and Mukhopadhyay A. 1986. 
Floriculture in India
. Allied Publ.
Wallach C. 1995. 
Interior Decorating with Plants
. McMillan Seed Production Co. Inc., New
York.

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