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Unit II: Marketing: Marketing, export potential, institutional support, Agri Export Zones, 100% Export Oriented units, Crop Insurance. Crops



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PG-Syllabi-Vol-01

Unit II:
Marketing: Marketing, export potential, institutional support, Agri
Export Zones, 100% Export Oriented units, Crop Insurance.
Crops
Rose, chrysanthemum, gladiolus, tuberose, carnation, gerbera, orchids, lilium,
anthurium, china aster, alstroemeria, bird of paradise, heliconia, alpinia, ornamental
ginger, dahlia, gypsophila, solidago, limonium, stock, cut greens and fillers.
VII. Practical
• Identification of varieties (1);
• Propagation (2);
• Microclimate management (2);
• Training and pruning techniques (1);
• Pinching, deshooting, disbudding, desuckering (1);
• Practices in manuring, drip and fertigation, foliar nutrition, growth regulator
application (2);
No
Blocks
Units


Horticultural Sciences–Floriculture and Landscaping
383
• Harvesting techniques, post-harvest handling, cold chain (2);
• Economics, Project preparation for regionally important cut flowers, crop specific
guidelines for project financing (NHB guidelines) (2);
• Visit to commercial cut flower units (2);
• Case studies (1).
VIII. Teaching Methods/ Activities
• Lectures
• Group discussions
• Flip classes
• Assignment and student presentation
• Hands on training of different procedures
• Exposure visits
IX. Learning outcome
After successful completion of this course, the students are expected to–
• Understand the scope and scenario of floriculture
• A thorough understanding of production and post harvest management of flower
crops.
• Acquire the required skills to prepare project reports on different crops for financing.
X. Suggested Reading
Arora JS. 2010. 
Introductory Ornamental Horticulture
. Kalyani Publishers. 6th edition, pp.
230.
Bhattacharjee SK. 2018. 
Advances in Ornamental Horticulture
. Vols. I-VI. Pointer Publ.
Reprint, pp. 2065.
Bose TK, Maiti, RG, Dhua RS and Das P. 1999. 
Floriculture and Landscaping
. Prokash, Kolkata,
India.
Bose TK and Yadav LP. 1989. 
Commercial Flowers
. Naya Prokash, Kolkata, India.
Chadha KL and Bhattacharjee SK. 1995. 
Advances in Horticulture: Ornamental Plants. 
Vol.
XII, Parts 1 & 2. pp. 533, pp. 574. Malhotra Publ. House, New Delhi, India.
Chadha KL and Chaudhury B. 1992. 
Ornamental Horticulture in India
. ICAR, New Delhi,
India.
Dole JM and Wilkins HF. 2004. 
Floriculture-Principles and Species
. Prentice Hall. 2
nd
edition,
pp. 1048.
Larson RA. 1980. 
Introduction to Floriculture
. New York Academic Press. pp. 628.
Laurie A and Rees VH. 2001. 
Floriculture-Fundamentals and Practices
. Agrobios Publications,
Jodhpur. pp.534.
Prasad S and Kumar U. 2003. 
Commercial Floriculture
. Agrobios Publications, Jodhpur.
Randhawa GS and Mukhopadhyay A. 2001. 
Floriculture in India
. Allied Publ. pp 660.
Reddy S, Janakiram T, Balaji Kulkarni S and Misra RL. 2007. 
Hi- Tech Floriculture
. Indian
Society of Ornamental Horticulture, New Delhi, India.
Singh AK. 2006. 
Flower Crops: Cultivation and Management.
New India Publ. Agency, New
Delhi, India. pp. 475.

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