SylbV01-00-00. pmd

VIII. Teaching methods
• Classroom lectures
• Students assignment and presentations
• Group discussions
• Field visits and industry visits
IX. Learning outcome
Completion of this course will enable the students to gain knowledge and to start
successful seed business.
X. Suggested Reading
Acharya SS and Agarwal NL. 2004
. Agricultural Marketing in India
, 4
th
Ed. Oxford and IBH.
Agrawal RL. 1996. 
Seed Technology
. Oxford, IBH Publishing Co., New Delhi, India.
Broadway AC and Broadway A. 2003. 
A Text Book of Agri-business Management
.
Dadheech PK. 1996. 
Seed Programming, Management System and Concepts
. Lok Sahitna
Kendra, Jodhpur.
Feistrizer P and Fenwickkelly A. 1978. 
Improved Seed Production
. FAO, Rome, Italy.
Gurudev Singh and Asokan SR. 1997. 
Management of Seed Production Activity
. Oxford and
IBH Publishing Co., New Delhi, India.
Joshi AK and Singh BD. 2004. 
Seed Science and Technology
. Kalyani Publishers, New Delhi,
India.
Kalyani Singh AK and Pandey S. 2005. 
Rural Marketing
. New Age Publications.
Krishnasamy V, Ponnuswamy AS, Balamurugan P, Srimathi P, Natarajan N and Raveendran
TS. 2004. 
Compendium on Seed Science and Technology
. Directorate of Publications, Tamil
Nadu Agricultural University, Coimbatore, India.
Kugbei S. 2008. 
Seed Economics
. Scientific Publishers, Jodhpur.
Singh G and Asokan SR. 1992. 
Seed Replacement Rate: Some Methodological Issues
. Indian
Institute of Management, Ahmedabad, India.
Singh S. 2004. 
Rural Marketing – Focus on agricultural Inputs
. Vikas Publishing House.
XI. Suggested e-books
http://www.pondiuni.edu.in/storage/dde/downloads/mbaii_mm.pdf
http://agricoop.nic.in/divisiontype/seeds
https://www.audiencebloom.com/all-in-one-guide-to-planning-and-lauching-content- marketing-
strategy/
https://link.springer.com/chapter/10.1007/978-1-4615-1783-2-15
http://www.fao.org/3/V4450E/V4450E00.htm
https://books.google.co.in/books?id=vPVlBos4WkYC
http://download.nos.org/srsec319new/319EL19.pdf
https://isengewant.de/Marketing-of-Seeds-By-Premjit-Sharma.pdf
https://www.kopykitab.com/A-Handbook-of-Seed-Processing-and-Marketing-by- Gaur-SC