SylbV01-00-00. pmd

VIII. Teaching methods
• Classroom lectures
• Survey
• Student assignment and presentation
• Economic analysis
• Group discussion
• Swot analysis
• Seed industry visit and interaction sessions
IX. Learning outcome
On completion of this course students will gain knowledge and confidence to manage
seed industry and able to address the problems in seed industry and seed marketing.
X. Suggested Reading
Acharya SS and Agarwal NL. 2004. 
Agricultural Marketing in India
. 4
th
Ed. Oxford and IBH.
Broadway AC and Broadway A. 2003. 
A Text Book of Agri-business Management
.
Kalyani Singh AK and Pandey S. 2005. 
Rural Marketing
. New Age Publications.
Kugbei S. 2008. 
Seed Economics
. Scientific Publishers, Jodhpur, Rajasthan.
Sharma P. 2008. 
Marketing of Seeds
, Green-Tech Book Publishers, New Delhi.
Singh G and Asokan SR. 1991. 
Seed Industry in India: A Management Perspective 
Oxford &
IBH Publishing Co Pvt. Ltd., New Delhi. 
Singh S. 2004. 
Rural Marketing – Focus on agricultural Inputs
. Vikas Publishing House.
XI. Suggested e-books
https://link.springer.com/chapter/10.1007/978-1-4615-1783-2-15
http://www.fao.org/3/V4450E/V4450E00.htm
https://books.google.co.in/books?id=vPVlBos4WkYC
http://download.nos.org/srsec319new/319EL19.pdf
https://isengewant.de/Marketing-of-Seeds-By-Premjit-Sharma.pdf
https://www.kopykitab.com/A-Handbook-of-Seed-Processing-and-Marketing-by- Gaur-SC
XII. Suggested websites
www.gov.mb.ca
www.agricoop.nic.in
www.agri.nic.in
https://sathguru.com/seed/
http://www.fao.org/3/V4450E/V4450E03.htm
https://www.seednet.gov.in/smis/SMIS-User%20Manual.pdf
https://www.icrisat.org/seed-systems-models-lessons-learned/
https://www.bookdepository.com/Seed-Industry-India-Gurdev-Singh/