Submission No 17 s exualisation of children and young people organisation

Executive Summary 
The Australian Christian Lobby is grateful for the opportunity to provide this submission, on the 
sexualisation of children in NSW, to the Committee on Children and Young People.
The exposure of children to sexualised content and its sexualising affect, is of strong concern to ACL. 
The harms to children of growing up in today’s environment are a serious challenge for policy makers 
in many Western countries, not only Australia. Given the breadth of the terms of reference, it has 
been necessary for ACL to focus on specific areas of policy concern. In particular, ACL has chosen to 
focus on advertising standards (with an emphasis on outdoor advertising), teen magazines, 
pornography, television standards, and the Safe Schools Coalition now present in many NSW schools. 
ACL has made 8 recommendations for policy or legislative change.

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5 
Recommendations 
1.
 
Recommendation: That the Australian Association of National Advertisers amend their 
Code of Ethics, and Code of Advertising and Marketing Communications to Children so as 
to include a principle that the best interests of the Child should be paramount. 
2.
 
Recommendation: That the Advertising industry cooperate towards giving the ASB the 
ability to issue non-binding fines for breach of the code and non-binding fines for failure to 
comply with a determination. 
3.
 
Recommendation: That the Australian Association of National Advertisers amend their Code 
of Ethics, and Code of Advertising and Marketing Communications to Children so as to 
include a principle that all outdoor advertising must not include sex, sexuality or nudity that