Strength it has grown into a national metals distributor with $750 million in sales. The current metal industry is mature, fragmented

STRENGTH

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  It has grown into a national metals distributor with $750 million in sales.
  
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  The current metal industry is mature, fragmented, and increasingly competitive.
  
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  Company’s strategy on focusing on specialty products and eliminate commodity products.
  
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  QMSC developed a data base strategy.
  
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  QMSC is implemented major quality and productivity improvement programs.
  

WEAKNESS

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  Performance Evaluation and Incentives are not too effective.
  
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  QMSC might set aside commodity products and be too focus on specialty products.
  
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  The organization structure is very clear but it’s difficult to communicate between the board and superiors.
  

OPPORTUNITIES

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  Geographic market in which they were able to forecast demand on a national scale.
  
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  Product differentiation strategy that make use of metal items that are extremely specialized.
  
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  Fewer competitors
  
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  Balanced score card utilizing ROA and EVA as a performance and incentive measure tool.
  

THREATS

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  Managers might not support the proposal.
  
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  Specialty products might easily be outdated due to higher technology changes.
  
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  Prices may increase to steel mill producers.