Stereotypes in intercultural communication



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Rakhimova Nilufar final

Culture and stereotypes


Stereo types are often considered to be among the oldest social phenomenon that has persisted along historical epochs. Conceptions burdened by stereotypes and prejudices concerning everything that is related to others have always been a constant. Whenever it comes to work or personal interactions it is easy and handy to call on a collective memory where we find ready-made information about the others, without checking or filtering it. From generation to generation prejudices and clichés become stronger irrespective of the development of the society. By clinging to cultural stereotypes we focus our attention on certain features, amplify them, and offer interpretations of our observations.
The fact that all human beings are born free and equal in their dignity and rights, and are endowed with reason and conscience should lead them to act in a spirit of brotherhood and friendship, which is not always the case.
Despite this noble ideal, prejudice and discrimination continue to affect humanity. This cruel reality is a reflection not only of the times in which we live, but also of the imperfect nature of man. Most often we define first and then see, we do not follow the logical, or common- sense order of see first and then defining. From the confusion of the outside world, we choose what culture already defined in our name, and we tend to perceive what we receive as a stereotype of our culture, or of other cultures.
To this end, it would be wise to recognize that anyone can have prejudices or resort to stereotypes. The question is whether we can get rid of them, and fight against them, so as not to affect us and the ones we come into contact with, in different instances.
Education was described as the "most powerful weapon" in the fight against prejudice. A proper education can reveal the true causes of prejudice, can help us to examine our way of thinking, and also react wisely when we ourselves are the target of prejudice.



CONCLUSION


As long as there are different races and cultures, stereotypes will never disappear. People have always fear what they have not understood, considering that by categorizing them, the task would be easier to accomplish. The first impressions that we form about representatives of entire groups of people, many time based on, occasional interactions are very strong, difficult to get rid of.

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