Stephen R. Covey The 7 Habits of Highly Eff People pdf



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Balance in Renewal
The self-renewal process must include balanced renewal in all four dimensions of our 
nature: the physical, the spiritual, the mental, and the social/emotional.
Although renewal in each dimension is important, it only becomes optimally effective as 
we deal with all four dimensions in a wise and balanced way. To neglect any one area 
negatively impacts the rest. I have found this to be true in organizations as well as in 
individual lives. In an organization, the physical dimension is expressed in economic 
terms. The mental or psychological dimension deals with the recognition, development, 
and use of talent. The social/emotional dimension has to do with human relations, with 
finding meaning through purpose or contribution and through organizational integrity.
When an organization neglects any one or more of these areas, it negatively impacts the 
entire organization. The creative energies that could result in tremendous, positive 
synergy are instead used to fight against the organization and become restraining forces 
to growth and productivity.
I have found organizations whose only thrust is economic -- to make money. They 
usually don't publicize that purpose. They sometimes even publicize something else. But 
in their hearts, their only desire is to make money.
Whenever I find this, I also find a great deal of negative synergy in the culture
generating such things as interdepartmental rivalries, defensive and protective 
communication, politicking, and masterminding. We can't effectively thrive without 
making money, but that's not sufficient reason for organizational existence. We can't live 
without eating, but we don't live to eat.
At the other end of the spectrum, I've seen organizations that focused almost exclusively 
on the social/emotional dimension. They are, in a sense, some kind of social experiment 
and they have no economic criteria to their value system. They have no measure or gauge 
of their effectiveness, and as a result, they lose all kinds of efficiencies and eventually 
their viability in the marketplace.
I have found many organizations that develop as many as three of the dimensions -- they 
may have good service criteria, good economic criteria, and good human-relations 
criteria, but they are not really committed to identifying, developing, utilizing, and 
recognizing the talent of people. And if these psychological forces are missing, the style 
will be a benevolent autocracy and the resulting culture will reflect different forms of 
collective resistance, adversarialism, excessive turnover, and other deep, chronic, cultural 
problems.
Organizational as well as individual effectiveness requires development and renewal of 
all four dimensions in a wise and balanced way. Any dimension that is neglected will 
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create negative force field resistance that pushes against effectiveness and growth. 
Organizations and individuals that give recognition to each of these four dimensions in 
their mission statement provide a powerful framework for balanced renewal.
This process of continuous improvement is the hallmark of the Total Quality movement 
and a key to Japan's economic ascendancy.

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