Global Fan Base and Audience: The number of Basketball fans ranges from 2 to 3 billion. Most of the fans are concentrated in the US, Canada, China, Japan, and the Philippines.
Viewership on TV: Basketball enjoys great TV viewership in the US. NBA the national Basketball league of the US is the most popular league in the world and it is watched and followed by millions of fans in the US as well as outside the US.
TV Rights Deals: The TV rights deals for the bigger leagues of the sport can reach billions of dollars. In 2016, the NBA sold the TV rights deal for a staggering $24 billion for 9 years. This comes down to about $2.6 Billion per year. Pretty impressive, right?
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