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Ikeanye netizens join IKEA to ridicule Kanye West`s passion for furniture

HBAS-62 Sharipova D.

About company IKEA

• IKEA — is a Dutch company ( with Swedish roots ) , the owner of one of the world`s largest retail chains selling furniture and household goods.

Countries where IKEA stores are located

About Kanye West

• Kanye West is a famous American rap artist, producer and designer.
• In just a few years, he managed to release several successful albums, collect a rich harvest from 21 Grammy statuettes at once, release several lines of his own clothes and shoes YEZZY in collaboration with Nike, Adidas and Louis Vuitton and marry Kim Kardashian.

How did it all start?

• In early March, rapper Kanye West visited an IKEA store and was inspired by the visit, stating that his brain was "overwhelmed with potential opportunities" for a partnership with the company.
• In April, West shared with readers his sketches for the bed he was designing.
• In early August, the musician reiterated his desire to work with IKEA on BBC Radio One.

The same sketch

How did it all start?

• Soon, company representatives said that they were flattered by the rapper's attention, but did not plan to work with him yet.

And the Australian division of IKEA jokingly published a sketchy image of a bed that could be used in the rapper's scandalous video for the song "Famous".

Title of slide

• And then the matter turned out to be small: Internet users also turned on their imaginatios…

Mass creation of netizens following response the IKEA

• Soon, netizens began to fantasize on masse about what other furniture Kanye could have come up with - for example, a special extended Kardash chair for the impressive forms of the musician's wife, Kim Kardashian

Mass creation of netizens following response the IKEA

-They also joked about Kanye's star fever, who allegedly gives autographs to himself and always strives to "light up" his face (for example, right in the center of the mirror).

Mass creation of netions following response the IKEA

• Kanye holds Kanye Greatest bookcase

And thousands more works

• And thousands more works

Results

Over 1 million search engine mentions for "Ikea and Kanye West"

Thousands of articles in the media around the world absolutely free

The potential for realizing real cooperation between Ikea and an artist with a ready-made PR base

Budget 0$ for such a large-scale PR action

Direct participation of Internet users and potential IKEA clients in the creation of works

Main steps

№1

• Kanye West's statement of desire to cooperate

№2

• IKEA's answer in a joking form, adding a touch on the previous news feed about the artist

№3

• IKEA's answer in a joking form, adding a touch on the previous news feed about the artist

Efficiency

• At each stage, there is a gradual, highly effective integration of the employee into the organizational culture of IKEA. The success of IKEA is determined by the productive interaction of all employees of the company and a strong organizational culture. IKEA cannot function if its employees do not possess, in addition to a set of necessary skills and abilities, a set of written and unwritten rules, the laws of life of a given company, do not choose a certain attitude towards their work, towards their company, colleagues and clients.

Conclusion

• It is together these skills, abilities, attitudes, norms of behavior, rules of the organization that create the corporate culture of IKEA. Researchers argue that teams and companies driven by a great idea are more productive, even if their ultimate goal is to make money. IKEA was initially guided by the lofty idea embodied in the slogan "Better life for many".