Social Responsibility

Approaches to Social Responsibility

• Proactive Approach- a strategy in which businesses continually look to the needs of constituents and try to find ways to meet those needs.
• This should be the approach most widely used, organizations should actively look for ways to include social responsibility into their policies, as well as, ways to better products, services, communities, employees, and stakeholders.

Final Thoughts

• Social Responsibility must be developed and committed to by top-management.
• Social Responsibility can put a competitive advantage on your organization.
• Social Responsibility within itself is an act of ethics.
• Organizations should proactively look for ways to enhance social responsibility.
• Social Responsibility initiatives must consider all stakeholders.

References

• Plunkett, W.R., Attner, R.F., Allen, G.S. (2008). Management: Meeting and Exceeding Customer Expectations. (9th ed.). South-Western: United States.
• Seitel, F.P. (2011). The Practice of Public Relations. Prentice Hall: Boston.