Social Criticism Of Advertising

1.Information to the customer.
Advertisement about new products keeps the customer informed about the new 
developments in the industry. They help to provide them information regarding the 
newly launched products.
2.Takes care of customers.
Advertising takes care of customers. It helps in holding on to the loyal customer, 
decreasing the number of lost customers and enlisting new customers. Thus the 
overall effect of advertising is increase in the number of customers that will 
gradually become loyal to the product.
3.Improves the sale of product.
Advertising facilitates a noticeable increase in the sale of the product. It thus helps 
reduces per unit cost of the product and help the businesses to earn profits.
4.Alters the attitudes of people.
An effectual advertisement results in a swift change in the attitudes and habits of 
the people.
5.Direct communication.
In earlier days customers believed on the opinions of retailers, when making the 
purchases of products. With the rapid spread of media and advertising to every nook 
and corner of the world, people have become aware of the various products that are 
available in the same category and the freebees and benefits of purchasing them. So 

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the companies or manufacturers are able to communicate their message directly to 
the customers.
6.Increase employment.
Advertising is a complicated task and a lot of people are involved in the making of an 
advertisement. Research team, design team and many other people are required to 
make and deliver it. So, advertisements generate employment for a lot of people.
7.Economic progress.
Advertising increases sales, employment and profits. The overall effect of all this is 
economic progress for the nation, or more broadly for the world as a whole.
8.Religious
Social and religious institutions use advertising for communicating their messages 
like messages of patriotism, faith, compassion tolerance, and charity toward needy, 
messages related to health and education. These educate people and guide better 
behavior.
Advertising through every medium offers some or the other benefits. But nowadays 
the most popular medium of advertisement is through television. Although the cost 
of advertising is quite high but the benefits in the long run balance the high cost 
associate to it.