Social Criticism Of Advertising

Corrupt the minds of youngsters.
It is felt that advertisement can corrupt the 
minds of youngsters. Young minds run the risk of being carried away by the 
advertisements promoting smoking, wine, etc. In some cases, advertisements 
have promoted the youths to commit crimes and undertake ventures at the risk of 
their lives
Despite its drawbacks, advertising is a necessary marketing activity in the present 
business environment. It is not a social waste. It enables a manufacturer to 
introduce his products in the market and sell them. Advertising helps in educating 
the people regarding new uses of various products. It also strengthens the freedom 
of choice of the people. It sustains the press and gives employment to people. 
Advertising increases the standard of living of the people by informing them about 
the availability of new products. Thus, we can say that advertising is a useful 

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marketing activity. Its drawbacks could be removed if the people and the 
Government keep a watch on the advertisers. People should satisfy themselves 
about the claims made by a producer before they purchase his or her products. The 
manufacturers or the advertisers should also avoid wasteful advertising and keep 
advertising expenditure within limits. They should also follow the ethical standards 
while advertising their products. 
Benefits Of Advertising 
Advertising is the most important tool in the marketing of products and services. 
Companies all over the world universally accepted this fact. The expenses on 
advertising are considered to be a profitable investment that reaps profits both in 
the long and short run. Businesses that keep on advertising regardless of rise or fall 
in the economic times get a competitive advantage over those that cut their ad 
budgets. There are many benefits of advertising which include: