Social Criticism Of Advertising


(4) Encourages Sale of Inferior Products



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(4) Encourages Sale of Inferior Products: 
Every manufacturer projects his product as superior one in the advertisement. 
Therefore, the buyer is unable to decide as to which product is really good. 
Consequently, it is difficult to get good quality product even after paying a 
handsome price for it. If a seller gets good price for some inferior product, it 
becomes a habit with him. It affects other sellers also. Therefore, it is said that 
advertisement encourages the sale of inferior products. 
(5) Some Advertisement is in Bad Taste: 


Many times, foul language and objectionable pictures are used in advertising in 
order to attract a particular class. They may be insulting to a particular class. It 
causes decay of social values. 
Such kinds of advertising are generally opposed by the people as it hurts their 
feelings. In this reference it is said that some advertisements are in bad tastes 
Task 2 Questions: 
Advertisements are becoming more and more common in everyday life. Is this a 
positive or negative development? 
Some people think that advertisements are good for the society whereas others 
oppose this view. Discuss both the views and give your opinion. 
Today people are surrounded by advertising. This affects what people think is 
important and has a negative impact on people’s lives. To what extent do you agree 
or disagree with this view? 

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