Small business

Example of a Log Frame Approach Applied to a Microfinance Programme
Programme Summary
Overall development objective
To increase the capacity of new and existing microfinance institutions in the country to deliver
sustainable services effectively to the poor.
Immediate objective 
To extend the outreach of existing microfinance and other finance institutions not currently engaged
in microfinance to a number of (specified) rural areas in the country previously not served in this way.
Outputs 
- Establishment of a number new branches of microfinance NGOs in areas A, B and C;
- A number of existing banks to move into microfinance;
- Promotional campaign to raise awareness in the countryside.
EFFECTIVE POLICIES FOR SMALL BUSINESS - © OECD 2004
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Activities 
- Identification of NGOs with capacity for sustainable expansion;
-  Establishment of a process of competitive tender to select a number of these NGOs;
-  Training programmes for key staff to equip them as branch managers;
-  Establishment of an office of microfinance promotion charged with raising awareness and assisting
institutions to reach the potential customer.