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How to persuade without being annoying or pushy

Learning how to ethically persuade people is an investment in every area of your life. There is a fine line between being pushy and persuading. People’s lives are usually fine without your product. Every product exists because it is supposed to help make someone’s life easier or better. The sales process is different for every industry, but learning how to inform people and allow them to be the decision maker helps them feel more comfortable when buying.  Finding that balance between persuading and helping is key.

Persuasion is an art. There is an entire genre of self-help books on how to be more persuasive. A job in sales will teach you that knowing what your client needs  is the first step to persuading them. When speaking to them, make sure to be confident, knowledgeable, and polite. When persuading someone, use logic, positive language and confidence. They will not want to purchase your product unless they are sure that what you have to offer will fulfill the need they have. Forbes offers a great article on the 21 principles of persuasion.