Sell Like Crazy

How to Get Anybody to Open Your Emails
The next step in reaching our objective is getting our emails not only not
deleted but opened. And no, we’re not going to cover some ninja subject
line email hacks or scripts that force your emails to be opened.
I’m going to show you the single most important element to get anybody to
open your emails.
Every media, whether it’s Facebook, Google Ads, or email, comes with
context. Typically speaking, when it comes to email, nobody wants to be
emailed a commercial message from a business. They only want to hear
from their friends. Your task, then, is to sound as much like their trusted
friend, colleague, or family member… without using trickery or being
gimmicky… or worse, lame.
Because if you screw this up, you’ll lose their trust and your emails will
never be opened again. And as result, over time you’ll develop a bad sender
score, and even worse… email blindness.
Email blindness is when someone’s email is there in your inbox, but you’ve
mentally written them off as a waste of time. You’ve probably opened two
or three of their emails in the past and have gotten no real value from them
or they bored you to death. So, over time you don’t even see those emails
anymore when you scan your list. They become invisible.

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The chances are good that your emails are likely causing email blindness
for your readers. How can you tell? Well, are you happy with your open
rates?
Every time you send out an email, are you flooded with sales and eager to
buy leads? Or are your open rates, sales, and click-through rates not where
you want them to be?
If it’s the latter, you’re causing email blindness. And there is only one cure
to the money-murdering disease that is email blindness and that is to write
emails that entertain, excite and engage your readers.
The number one thing I fear when I send out an email is that it will be
boring.
People live boring lives. They are constantly scrolling through Facebook
and Instagram wanting to be entertained and inspired. They have ordinary
friends, with ordinary jobs and ordinary routines.