Sell Like Crazy

Logos in the Header
A lot of business owners and even seasoned marketers put their logo at the
top of each email, and then have padding around the email with fancy
buttons, almost styling it up like a web page.
These heavy-weight emails kill your deliverability, because who sends
these types of emails? Businesses! And what types of emails do businesses
send out? Promotions! And therefore, this type of email gives a signal to the
email providers that this is a promotion, and so they will either stick it in
Gmail’s promotions tab or throttle the deliverability. This not only kills the
amount of emails that arrive in the inbox but also hurts consumption of the
email, which we’ll cover in the following points.
This is the bottom line: If you’re serious about email marketing and want to
run world-class email campaigns, you must have a robust infrastructure
providing accurate email authentication, high sender score, clean sending IP
address, and a good sender domain/email reputation.
It sounds like a lot of work – and it is! However, it’s well worth the effort
when the sales come pouring in.
Switch Up the Sender
Sending out emails from multiple people within your company or
organisation improves open rates, and therefore has a cascade effect on
sender scores and reputation overall improving your deliverability.
Such 
as: 
[e-mail], 
[e-mail],
[e-mail].

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Step 2: Getting It Opened
What was the subject line for the highest opened and highest earning email
in history?
‘Hey’.
Who sent it?
President Barack Obama.
Really, it’s true. It was that casual, straightforward, and highly
‘unprofessional’ greeting coming from the man who commanded arguably
the most powerful office in the world. Straight from the head honcho who
was (at the time) the president of the United States. So that explains a huge