SELF STUDY 7
Task 1. Vocabulary
Exercise 1. Put the words in the correct order to make questions about
communication styles.
1 How close do you like to be when speaking with a business colleague?
2 How much comfortable are you with eye contact ?
3 How comfortable are you with prolonged periods of silence?
4 How do you feel about being interrupted?
Exercise 2. Complete the idioms in the sentences with the words in the box.
1 Dave's views on management may have seemed practical and attractive 20 years ago, but now he's just flogging a dead horse.None of his ideas could possibly be put into practice.
2 Given our country's industrial policy and the new global economic environment, we should clear unreasonable hurdles and provide a level playing field to all businesses, regardless of their size and nationality.
3 Smaller countries became frustrated, believing that the big powers kept moving the goalposts and failed to outline fixed rules that all should play by.
4 The creativity of our R&D people has enabled our company to stay ahead of the game in this highly competitive market.
5 The two rival companies were running neck and neck in the push to achieve national leadership through local dominance.
6 Unprecedented state involvement in the car industry has put governments in America, Germany and elsewhere in the driving seat in deciding their carmakers' fate.
7 We are a French company, but our goal is to go international. However, we don't want to go global too early. It's extremely important for us to keep our eye on the ball in France.
Task 2. Reading
Read the following article and find the best title to it.
_Education in needs__
To meet social needs in every sphere of life is a very essential matter nowadays. Besides, today it is nearly impossible to imagine one’s progress or career promotion without a complete education. The humanity has always been demanding the greatest needs from educational institutions. The question most people are asking today is: How can traditional educational institutions meet the needs of today’s society?
Nowadays, innovation cycles are so fast (particularly in technological fields) that suitable studies at universities are more and more behind the trends. It is thus necessary to balance the creative grassroots developments - in particular initiated by small and medium sized companies - and the strategic interests of societies (in the field of renewable energies, for example). In order to succeed, it is crucial that both higher education institutions and corporate or societal partners speak the same language.
Traditional universities long ago set their priorities not on teaching, but on research excellence. This, of course, was a way of retrieving more funding. However, the role of universities needs to be reconsidered, in terms of the extent to which they shall contribute to a learning society.
Modern educational institutions provide a variety of professions to master. Detailed, planned curriculum is essential to teach effectively. Those professionals make the state develop and meet all citizens’ needs.
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