a) three traditional companies.
b) four Internet companies.
Ex 2. Read paragraph 2 and decide if these statements are true or false.
Wikipedia ...
a) entries can only be changed by the person who wrote them. False b) has no central control at all. True c) is the largest encyclopedia in the world. True d) is of high quality. True e) copies existing ways of working. True Ex 3. Look at paragraph 3 and find:
a) two benefits of large organizations.
b) four benefits of small ones. Ex 4. Now match the expressions in Ex 3 to their definitions.
a) when people have new ideas
b) the ability to work 'as your own boss' c) to limit the effect of unexpected events
d) when people work with enthusiasm and a sense of purpose
e) the ability to work when and where you want to f) when high levels of production result in lower costs per unit produced
Task 4. Writing. Describe some of the regional differences in consumer tastes and behavior in your country. Write your opinion (150-200 words)
Consumer behavior can be described as how consumers buy and consume goods and services. Consumer behavior is basically concerned with studying the various consumers purchasing and consumption patterns. Consumer behavior will address the fundamental questions of how, why and when consumers buy goods.
It is also concerned with how consumers consume goods and later dispose them. It looks at the various reasons why consumers buy a certain bundle of goods. Consumer behavior is also concerned with the time period when consumers buy certain types of goods and services.
Consumer behavior varies from place to place and also among individuals. This variation can be attributed the following reasons: variations in cultures and beliefs, variation in consumer tastes and preferences and the purchasing powers of consumers. Consumers have different tastes and preferences.
These varied tastes and preferences largely determine how consumers are going to buy certain goods and services. For example, consumers in china have different tastes and preferences compared to those in another country like France.
Also, consumer cultural practices have an impact on how consumers behave with regards to product purchase and consumption. The cultural and religious practices have a positive correlation to consumer’s preferences.
For example, in most parts of Africa, some religious practices forbid the use of some animal products. Such a generation is likely to consume less meat products which in turn affect the consumption pattern in that area.
Consumer behavior is also largely affected by consumer purchasing power. This is determined by the availability of capital or money a consumer has for purchasing goods and services. If consumers have a lot of cash, then they are likely going to spend more and purchase more goods and services.
This disparity in consumer knowledge largely influences the consumer behaviours because they will dictate the buying habit and product preference options among consumers.
Task 5. Make a presentation on the topic: Role of internet in modern life.