Search marketing (2) Search engine advertising

Ad blockers – the people fight back

• A report last month from Adobe and PageFair, an Irish start-up that monitors ad blocking, projected that the software would lead to nearly $22 billion in lost revenue for advertisers this year.
• Roughly 200 million people globally now use ad-blocking software; global usage increased 41 percent in the last year.
• Apple’s latest OS for mobile iOS 9 will include ad blocking software

http://blog.pagefair.com/2015/ad-blocking-report/
http://blog.pagefair.com/2015/ad-blocking-report/
http://blog.pagefair.com/2015/ad-blocking-report/