Search marketing (2) Search engine advertising

Problems with web advertising

• Seen as more intrusive - consumers complain more about web advertising than about other forms of advertising
• Related to the nature of the medium
• Spyware and tracking cookies
• Privacy concerns
• Social networking sites
• Behavioural targeting and retargeting – may be subject to regulation
• Use of cookies by advertising networks
• Opting out – Network Advertising Initiative
• DoubleClick Opt-Out
• Do Not Track initiatives
• Pop-up blockers and Ad Blockers
• Very low click-through rates…..

http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6?op=1