Scientific progress volume ǀ issue ǀ

ǀ
ISSUE 2 
ǀ
2022 
ISSN: 2181-1601
Uzbekistan
 
www.scientificprogress.uz
 
Page 577
“HUDUD IMIDJINI”NI SHAKLLANTIRISHNING 
NAZARIY-USLUBIY 
ASOSLARI 
 
Mirabbos Fazliddinovich Mahmudov
 
Ph.D, Prognozlashtirish va makroiqtisodiy tadqiqotlar instituti tadqiqotchisi 
ANNOTATSIYA
Maqolada hududning ijtimoiy-iqtisodiy rivojlanishini yanada jadallashtirish, aholi 
turmush darajasini yuksaltirish va innovatsion iqtisodiyotni shakllantirish jarayonining 
eng muhim omili sifatida “hudud imidji” sifatida qaraladi. Muallifning ta’kidlashicha, 
marketing nuqtai nazaridan “mintaqa imidji” bu hududning ma’lum qiyofasini aks 
ettiruvchi mamlakat, shahar, viloyat yoki tuman, birinchi navbatda aholi, sayyohlar va 
investorlarning qiyofasidir. omillarni o'z ichiga olgan murakkab tizim ekanligi. 
Marketing nuqtai nazaridan, investitsiyalar - bu barcha moddiy-texnikaviy, iqtisodiy va 
ilmiy manfaatlar uyg'unligida iste'molchilarning ehtiyojlarini samarali qondirish 
imkonini beradigan faoliyatni amalga oshirish jarayonidagi munosabatlar majmui. 
Kalit so`zlar
: marketing, hudud imidji, korxona, siyosiy lider, hudud, mamlakat, 
mintaqa. 
THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF FOREIGN 
IMAGE FORMATION 
 
ABSTRACT 
The article considers the "image of the region" as the most important factor in the 
process of further accelerating the socio-economic development of the region, raising 
the standard of living of the population and forming an innovative economy. According 
to the author, from the point of view of marketing, the "image of the region" is the 
image of a country, city, region or district, primarily of the population, tourists and 
investors, reflecting a certain image of the region. the fact that it is a complex system 
that includes factors. From the point of view of marketing, investments are a set of 
relationships in the process of carrying out activities that allow you to effectively meet 
the needs of consumers in a combination of all material, technical, economic and 
scientific interests.