Scarcity: limited availability of things that we desire (not to be confused with shortage). Utility

Forces driving growth in Tourism & Hospitality

1) The economy :

2) The growth of the youth market

3) Technological change : the most important factor

4) Social changes

5) The Mass media

6) Facilitating means (for consumption)

7) Globalization

Economic growth in developed economies during 80s – 90s

 rise in stock market + very low unemployment rate Higher disposable income

= People have more leisure time , early retirement

Due to higher income, more leisure time , early retirement …

People want and can afford more goods & services

For many people, consumption of services such as hospitality has become a major form of recreation

Contemporary reviews of literature would indicate three broad approaches to consumption (cont.,):

1. The economic consumer

2. The behavioral consumer

3. The experiential consumer

Marketing of tourism is based on

Trust

Relationship

Delivering value

Hospitality Marketing is the process

For getting a company's product or servicxćhumers.

How segments of the hospitality industry, such as:

hotels,

restaurants,

resorts,

amusement parks and other entertainment and accommodations businesses

…promote their products or servicesđ

Hospitality Marketing Management Philosophies

Production concept

Product poncept

Selling concept

Marketing concept

Societal Marketing concept

Characteristics of Services

Intangibility

Inseparability

Variability

Perishability

Marketing Mix

General phrase used to describe the

different kinds of choices organizations have to make In the whole process of bringing a product or services to market.”

The Ten “P’s” of Tourism Marketing*

Product | Place | Price | Promotion | Partnership | Packaging | Programming | Positioning | People | Planning

PHYSICAL EVIDENCE

On the go:

Booking offices or ticket counters.

Paperwork.

Brand Logo.

Tickets or reservations.

In the place:

Service proessionalism .

Display configuration.

Good Inner-exteriors.

Cleanliness.

Uniforms.

Ambience.

Comfrotable .

Labels and descriptions.